Our Story She's so vain
Vanity. It’s not, necessarily, a dirty word. For us, it’s an awakening to act in self-love that every woman should embrace. That’s Vanity Lounge’s mission: to change the commonly held belief that investing in your self-worth, appearance, and unique abilities are things powerful women don’t need to prioritize. We believe so wholeheartedly in the power of self-belief, we reclaimed this so-called loaded term for ourselves by putting it front-and-center in the name of our woman-owned business.
A haven for glamorous go-getters who know that beauty is more than skin deep, Vanity Lounge is an Oakland-based hair salon that specializes in cuts, color and extensions, makeup application, and its own line of premium Virgin Hair extensions.
We’re more than just a brand, we’re a movement encouraging women to invest in themselves via the business of beauty. Established in 2006 as a premiere Bay Area salon, our business was founded by local entrepreneurs Jess Mayeux and Taya Gregory. Intent on empowering the everyday woman to maintain their salon style at home, we spent several years researching and testing a variety of high-quality virgin hair at home and abroad. Ultimately, we wanted to create a hair line that allows our clients to achieve a variety of different styles and embrace self-care as a true act of self-love. We now manufacture premium textured hair extensions that enable women to achieve a longer, fuller style that blends beautifully with their natural hair.
Trusted among high-achievers who need a high-quality beauty brand, our handiwork has been featured on Ayesha Curry, Love & Hip Hop, the ESPY red carpet, and the NBA Warrior’s dance team as well .
Reclaim your self-love with Vanity Lounge.
A haven for glamorous go-getters who know that beauty is more than skin deep, Vanity Lounge is an Oakland-based hair salon that specializes in cuts, color and extensions, makeup application, and its own line of premium Virgin Hair extensions. Founded to elevate ambitious women who wear many hats, Vanity Lounge celebrates the power of self-love.
Native to the Bay Area, Jess's love for empowering women started at an early age. While she entered cosmetology programs in high school, she was determined to add value to the beauty world. Now the entrepreneurial powerhouse woman oversees a bustling beauty brand and premium virgin hair company that welcomes thousands of women of color to take pride in their self-care through their beauty brand and luxury extension line. Innovation births her unique vision for empowerment through beauty and self-care.
Product Vision Expanding the Brand
Committed to elevating the everyday woman, Vanity Lounge now plans to extend the brand into a selection of tools and products that will simplify salon-pro techniques for the average beauty seeker. Stay Tuned!